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For days, LEGO's livestream page has shown a black box covered in question marks under the line “Something BIG is coming!”, billed as the reveal of a new mystery set for Black Friday. On November 3, 2026, the LEGO Group answered the riddle in a press release: it is LEGO® Ideas Godzilla (21375), at 5,363 pieces the largest LEGO Ideas model ever launched, according to LEGO.
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The livestream
LEGO scheduled the reveal as a livestream on Tuesday, November 3, 2026, at 12 p.m. ET / 9 a.m. PT (17:00 UTC). According to LEGO, LEGO designers Jordan David Scott and Jim Clayton join fan designer Matthew Esposito, whose idea the set is, for a live Q&A. In selected markets LEGO Insiders can enter a sweepstakes for a signed set; membership is required and LEGO's terms apply.
You can watch it on LEGO's livestream page (Ad).
What LEGO has confirmed
- LEGO® Ideas Godzilla, set number 21375, ages 18+
- 5,363 pieces; with the Heat Ray fitted the figure stands 27.5 in (70 cm) tall, 10.5 in (27 cm) wide and 15.5 in (40 cm) long
- Posable head, arms, legs and tail; the tongue can be swapped for the Heat Ray
- Price in the LEGO® Shop (US): 449.99 USD
- Available from November 27, 2026, on LEGO.com and in LEGO Stores
- Gift with purchase: buy the set from November 27 to 30, 2026, on LEGO.com or in a LEGO Store and, while supplies last, you get Godzilla Logo & Footprint (40888) – 359 pieces, the blue logo against a cityscape with Mothra perched on a building, and a footprint the size of Godzilla's foot
- The idea came from New York fan designer Matthew Esposito, whose project reached 10,000 votes on LEGO Ideas
Rumor and reality
Rumors of a Godzilla set for Black Friday had been circulating since the summer, putting it at 5,360 or 5,364 pieces. The figures above are now confirmed by LEGO's press release. What is still open is which other offers and gifts LEGO will bring for Black Friday: anything you read about that remains a rumor until LEGO announces it.
LEGO Black Friday: the dates
According to LEGO, Black Friday starts on November 27, 2026, and the weekend of offers ends with Cyber Monday on November 30, 2026, while supplies last. LEGO Insiders also get offers during Insiders Weekend, which LEGO places on the weekend before Black Friday. The overview is on LEGO's Black Friday page (Ad).
What to watch on Black Friday
- According to LEGO, the 40888 gift comes only with a purchase on LEGO.com or in a LEGO Store, only from November 27 to 30, 2026, and only while supplies last.
- The Insiders offers need a LEGO Insiders account – set one up before Insiders Weekend.
- Nobody knows today whether other shops will sell Godzilla for less later. Compare before you buy rather than betting on a rumor.
How BrickDb helps
On our deals page you compare prices from several shops. On your wishlist you can set a price alert for a set – at your own target price, or for a new lowest price of the last 30 days. Godzilla is not in our catalog yet; once it appears, you will find it under LEGO Ideas.
Sources
- LEGO Group press release of November 3, 2026
- LEGO's livestream page and Black Friday page (linked above), read on November 3, 2026
- Stonewars on the livestream date (October 29, 2026)
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